品牌名稱：ELLESSE

標志logo設計評估指數：74

品牌vi設計評估指數：73

標志logo設計含義/品牌vi設計介紹官方網址：www.ellesse.co.kr

公司名稱：中國地區獨家特許經銷代理商:上海和增服裝有限公司

公司介紹：

來自意大利卓越的高級運動品牌ELLESSE，一直以創新、時尚及精巧的設計，引領市場潮流。是貴族高級運動品牌服飾的代表，是追求品質、設計、面料到極致的運動品牌。 ELLESSE is a premium Italian sports brand, incorporating Italian tailoring into contemporary and stylish sport fashion apparel. The brand differentiates itself through “style beyond performance” offering premium quality combined with sophisticated stylish Italian design and updated with the season’s latest trends. ELLESSE 秉承意大利人原創的熱情與精神，無論在運動服裝或運動鞋的設計上，均勇于嘗試，不斷突破，并于創作過程中融合功能與時尚兩大元素，為每一件產品賦予獨特的個性。全球主流時尚與意大利藝術氣息完美結合的運動裝及尖端科技與時尚元素融合的運動鞋，都體現了ELLESSE的激情時尚，運動，生活休閑三大系列的主題風格。 Influenced by the strong Italian passion and creativity, ELLESSE continues today to be innovative in their designs, injecting sophistications to both apparel and footwear products. All products are beautifully cut and tailor fitted. The use of rich, high quality fabrics and the importance paid to every detail has resulted in very distinctive collect. 1959 年：L.S.為其品牌創始人名的開頭字母， 1959年始創于佩魯賈。它誕生在意大利的滑雪場，滑雪者因找不到能滿足其對于式樣及表演要求的滑雪產品而自創了該品牌。這位滑雪者就是雷昂納多.塞爾維多， 對滑雪運動的熱愛加之高超的成衣技術造就他在滑雪服裝界的革命性設計。20世紀60年代60年代后期，塞爾維多發明的面料大幅提高了產品的運動性能且式樣前衛,革命性地改變了全球的滑雪用品市場。 L.S. – After its creator’s initials – was born in Perugia, 1959. It began on the Italian slopes with a skier who could not find skiing product that met his own personal requirements for style and performance. Leonardo Servadio decided to fuse his passion for skiing with his expertise in tailoring to create revolutionary designs in skiwear. At the end of the decade Servadio revolutionised the world ski market with fabrics that could enhance athletic performance and style innovation. 1975：ELLESSE 進軍網球運動服裝市場. 正如在滑雪市場的優良表現，經典的意大利設計風格和時尚元素的完美融合，使得ELLESSE網球系列同樣在短時間內大獲成功。同年，新的ELLESSE ‘半球面’ 商標圖案誕生 – 此圖案表現了半個網球球體，其上有2條紅色的縫合線也暗示著紅色滑雪板。 1975:ELLESSE moves into tennis sportswear. Just as the ski market, there was a strong desire for Italian style and fashion in tennis – making the ELLESSE collection an immediate success. 1980：ELLESSE 再接再厲成功簽約贊助各類世界頂尖運動員和各大不同賽事，例如紐約馬拉松大賽以及法拉利F1車隊等。克里斯.伊夫德（Chris Evert）和圭勒莫?維拉斯亦同ELLESSE簽署贊助合約。 1980: ELLESSE continues to build on its success by signing sponsorship deals with top athletes & events as diverse as the New York Marathon & the Ferrari Formula 1 team. Chris Evert and Guillermo Vilas signed sponsorship agreements with ELLESSE. 1985 和 1986：德國網球選手鮑里斯.貝克爾（Boris Becker）身著ELLESSE贊助系列兩奪溫布爾登大賽，成為溫布爾登最年輕的單打冠軍，此記錄至今仍未被打破。 1985&1986: German tennis player – Boris Becker wins Wimbledon twice with ELLESSE. 1993：PENTLAND 集團上市公司最終成為ELLESSE品牌新的全球所有者(PENTLAND)集團擁有, LACOSTE SPEEDO等10幾個全球著名運動品牌，是世界上最大的服裝品牌集團之一) 1993: PENTLAND Group plc becomes the owner of the ELLESSE brand throughout the world (including LACOSTE SPEEDO more than ten global sport brands) 1997：Jean-Luc Cretier, 由ELLESSE贊助的法國國家滑雪隊成員，在日本舉辦的長野冬奧會上一舉摘得滑雪項目金牌。 1997: Jean-Luc Cretier, member of the ELLESSE-sponsored French national ski team, wins the gold medal for downhill skiing at the Winter Olympics in Nagano, Japan. 2000s：ELLESSE繼續保持著其良好的全球知名高端運動品牌形象，繼續植根于滑雪和網球運動，立志在消費者心中保持運動激情和專業聲望的意大利運動品牌形象。 2000: ELLESSE continues to be known globally as a prestigious & aspirational Italian sportswear brand with its roots in Ski and Tennis. ELLESSE 特別為富有熱情的運動休閑愛好者設計，兼具功能性及美觀時尚外型的雙重需求名譽全球的意大利知名運動品牌，廣大的全球市場分額，全球體育服裝市場的重大契機，來自PENTLAND & UCCAL公司的長期投資，這些巨大的優勢將帶領ELLESSE 在中華土地上創造運動神話。 ELLESSE is specially designed for consumers who care about their appearances and want to make a statement with the brand they choose to wear at work or for leisure. The brand possesses a significant opportunity in the global sports fashion market and with the long term strategic alliances between PENTLAND and UCCAL, ELLESSE is deemed to excel in the China market. 2007年，48年后的今天，ELLESSE終于在UCCAL的鼎立支持中邁入中國，UCCAL成為ELLESSE在中國地區的獨家特許經銷商，并在2007年9月初開設了中國第一家ELLESSE專賣店，在雙方的不斷的努力下ELLESSE將會在中國發展為一個引領時尚運動的世界級品牌。 With the support from UCCAL, the exclusive distributor in China, the first ELLESSE store is scheduled to open in September 2007. We are confident that under this strong collaboration between Pentland and Uccal, ELLESSE will become the leading sports fashion brand in China.

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