Abdali Mall wanted to offer the best customer experience through architecture, hospitality and technology.

Our solution was a brand identity that was dynamic and vibrant. We developed a language that treated it’s customers as guests not visitors. The logo mark is a playful expression of the letter ‘A’. The visual language has a wide colour palette and flexible creative usage. The graphic language includes lines used to separate information horizontally and diagonally, this was applied to small scale printed collateral to large car park graphics.

The bespoke hospitality hub is based on the curved corners and diagonal angles of the logo mark. It defies conventional notions of the information desk by breaking the customer/staff barrier and providing a home-base for the mall’s ‘hospitality ambassadors’. Wayfinding information is delivered via hand-held tablets running a bespoke app. Tablets are used in leu of large touch screens as they can serve more visitors simultaneously and allow for a more intimate and personal approach.

Abdali購物中心品牌形象及導視設計? Gensler London Graphic Team

Gensler 倫敦辦公室環境圖形設計團隊為Abdali購物中心提供了品牌形象和購物中心的導視設計，品牌的標志是一個俏皮的“A”，充滿活力而又動態，對于導視系統，Gensler設計了一個雕塑式作品，融合了智能程序，安裝了多個平板電腦，可以讓客人便方便的了解購物中心的信息。